Market penetration curve
Like with any type of marketing, SaaS marketing is all about understanding your customers. You will probably also notice in the chart that the basic phenomenon is the same. Hence, exponential growth clearly slows down. Prices have fallen to the point that PCs are cheap commodities with mostly foreign parts. It also shows that the knowledge workers who were new to computing in any given year reached its maximum in about This is the stage all those people who invested in the early market are waiting for. That would be an extremely fast ramp-up, but it still might be valuable to help you estimate.
The 5 Customer Segments of Technology Adoption
You are commenting using your Twitter account. Realize judicious choice of adoption will help them maintain central communication position Rogers 5th ed , p. You must have a strategy for each stage of the product life cycle. Predicting S-curve for new products enables companies to do correct resource planning. Prices have fallen to the point that PCs are cheap commodities with mostly foreign parts. How I Learned to Love Com
The adoption curve | The Art of Business Planning
Later on, perhaps in the late majority stage, you can utilize customer testimonials and reviews. We still ignored the laggards, but we made the total population 60 million. Logistic equation in original form has not been found useful for practical purposes; hence it is modified to 3 parameter forms as will be discussed shortly below. Like I mentioned, this curve shows you who buys your products and when. Over years of research, Rogers identified some fascinating personality traits that help us organize how people will accept a new innovation. Notify me of new comments via email. So you might start out with a product no one knows but end up with a product everyone and their brother has heard of.
At this point, most of the buyers who want the product have it. And on some days when my left brain is active, I write imaginary short stories. The Idea Adoption Model The use of a model may be a good resource for creating a market forecast. Many entrepreneurs and marketers fail to take into account that you must move from left to right in the adoption curve. You are commenting using your Twitter account. Let me directly take you to the model: